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One-Letter Initial in Your Email? Please Don’t.

ONE-LETTER INITIAL SIGNEES VERSUS THE REST OF US You sir or ma’am are a nobody, that is, according to your last email. The email you sent had your full first … Continue reading One-Letter Initial in Your Email? Please Don’t.

MARKETING AND THE CORONAVIRUS: WHAT WORKS?

Marketing during the coronavirus isn’t something I’m seeing discussed very much right now. There’s plenty of interesting articles about marketing after the coronavirus. How will marketing look in a post-COVID … Continue reading MARKETING AND THE CORONAVIRUS: WHAT WORKS?