MARKETING AND THE CORONAVIRUS: WHAT WORKS?

Marketing during the coronavirus isn’t something I’m seeing discussed very much right now. There’s plenty of interesting articles about marketing after the coronavirus. How will marketing look in a post-COVID … Continue reading MARKETING AND THE CORONAVIRUS: WHAT WORKS?

Reimagine Content to save your ass

Recycling Content & Reimagining to Save Your Assets

YOU MAY FAIL WITH NO STRATEGY Your company is going to fail without having a spectacularly spectacular social media content strategy! If you are not re-imagining and recycling content, you … Continue reading Recycling Content & Reimagining to Save Your Assets

Is Email Dead? Or More Accurately Will Anyone Read Your Marketing Email?

Remember when Barbara in HR, kept sending around emails with that goddamn floral background? And everyone wanted to know how she was doing it because “it is sooo coool.” Barbara killed email’s coolness, like 20 years ago. If anyone asks, “Is email dead?” Thank Barbara

Oh Hello, Orkut

Orkut, the social platform was a nutty potpourri of ahead of its time inventiveness, a massive portion of communality, a pinch of sophomoric amoralism; all chased down with an air of digital exclusivity, and mothered by the, even then, the formable mothership that was Google.