One-Letter Initial in Your Email? Please Don’t.

ONE-LETTER INITIAL SIGNEES VERSUS THE REST OF US You sir or ma’am are a nobody, that is, according to your last email. The email you sent had your full first … Continue reading One-Letter Initial in Your Email? Please Don’t.

MARKETING AND THE CORONAVIRUS: WHAT WORKS?

Marketing during the coronavirus isn’t something I’m seeing discussed very much right now. There’s plenty of interesting articles about marketing after the coronavirus. How will marketing look in a post-COVID … Continue reading MARKETING AND THE CORONAVIRUS: WHAT WORKS?

Is Email Dead? Or More Accurately Will Anyone Read Your Marketing Email?

Remember when Barbara in HR, kept sending around emails with that goddamn floral background? And everyone wanted to know how she was doing it because “it is sooo coool.” Barbara killed email’s coolness, like 20 years ago. If anyone asks, “Is email dead?” Thank Barbara